case study

The Product

Staheekum was and is one of my first commercial clients. They create outdoor moccasin slippers and I can confirm - they’re super, super comfy. Their shoes are designed with the outdoors in mind, so you can enjoy every adventure without sacrificing comfort.


The Approach

So naturally, being myself, I decided to shoot them on top of a snowy mountain during sunrise. Since they are moccasin slippers, I wanted to make sure that they would be far from being seen as regular moccasins that are typically worn at home. They had to be seen differently which meant that they had to be in a non-typical environment.