Bear Feet

case study

The Challenge

I had the opportunity to shoot Bear Feet (now called Wildly Good Socks), an affordable, merino wool sock company. Like a lot of my other shoots, I wanted to shoot the product in the mountains -specifically the Shenandoah in VA. I had a nice vision for shooting them during sunrise at a summit. However, on the day of the shoot, rain had starting pouring down and when we got to the summit, the 270 degree view I was expecting was blocked by a thick cloud of mist.

 
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The Approach

Even though the conditions weren’t ideal, we pushed forward and tried to shoot in the rain. That was tough. My camera kept fogging up and I was repeatedly cleaning the lens with any dry piece of cloth I could find. Eventually, we decided to call for a break and found a shelter to change into a new, dry pair of Bear Feet socks. THAT was the magic moment. I decided to capture the moment of changing into the new socks and was able to capture a story where the product we were shooting was truly taking care of us while we were in the mountains. Nothing went to plan and now, I wouldn’t change a thing.